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Delayed post is delayed! Be prepared to see a LOAD of photos and a lot of red.
Last month, Coca-Cola kicked off their 100th year anniversary through a Big Youth Blowout. It was really quite something to behold–the cheerfulness was quite palpable. Loud pops of color, a cacophony of happy chatter and smiling faces, and of course, the ever present Coca-Cola red decorated the activity center. Famous teen personalities like Enchong Dee, Julia Montes, Joseph Marco, Kathryn Bernardo, Steven Silva, Rocco Nacino, Enzo Pineda and Eric Chua were there to celebrate with the huge gathering of teens, students and ambassadors. The main event was a fashion show of The Coca-Cola Bench originals which I esepcially liked, because the t-shirt art were vintage pop (one of the very few reasons why I would wear t-shirts, really).
The tandem behind this epic youth gathering is no other than the beloved beverage brand that’s celebrating its 100th birthday in the country, Coca-Cola and top clothing line, Bench. The two global pop icons reunited this time, to bring a complete, new line of hip, energizing a co-branded apparel and merchandise collection for the new breed of Filipino teens and teens-at-heart- the Coca-Cola Originals by Bench.
But the big youth blowout was not solely just a fashion party for the Pinoy youth. It was also an occasion to give back and make a difference in the lives of our fellowmen. Led by the Coca-Cola happiness ambassadors, the teen guests and other partakers of the day were able to raise and donate funds for ongoing rebuilding and rehabilitation efforts for the victims of recent calamities that struck the country.
I was there early, with the other Coca-Cola fashion fashion correspondents, so we were able to watch rehearsals. We all sat there in awe, me especially marveling at the dance crew (Philippine All-Stars) and the pep squad (UE) because though I don’t dance, it’s not for lack of wishing. I couldn’t take my eyes off the dancers because they were just so cool. From their outfits to their swagger to their utterly toned abs…God, why didn’t you give me the gifts of rhythm and grace??
Photos of the rehearsals:
Kathryn Bernardo and Julia Montes were wearing these shoes during dance rehearsals, since they were the shoes for the actual show. Of course one has to practice dancing in dubious heel height lest one falls during the actual performance.
Practicing with the harness
The crowd went wild over Enchong Dee. I had no idea he was so popular! All the loudest screams and cheers were for him.
Watching at the sidelines with fellow blogger and Coke fashion correspondent Pax
I think it was also interesting to see how the models are usually dressed up, prior to the fashion show. Here, they’re rehearsing in their own clothes. They have pretty interesting taste! That’s David and Vern in the last photo.
You’d think that after seeing the rehearsals, you pretty much know the whole show. But the event’s whole vibe was just so lively and upbeat, you can’t help but move with the music and hoot appreciatively at the awesome dance numbers. We were also pretty busy going around the activity center, trying our hand at painting the huge Coke bottles on display, and browsing through the Bench merchandise. The Coca-Cola Originals by Bench was launched last February 1, so they’re available in stores now.
The actual show opened with UE Pep Squad’s jaw-dropping performance. Well, sortof. The show actually opened with all of us fashion correspondents getting called up on the stage for a short interview portion. But after that,the real party started:
The Philippine All-Stars on the dance floor
Apart from the awesome dance moves, I really like how they styled themselves.
A montage of the first part of the fashion show. Bright hues = happiness!
Now I know I’m getting old and I never watch TV anymore (I get my daily dose of media all in front of a desktop PC…or Pepper Potts, my Android phone/tab) because I don’t know any of these young stars except for the two female stars of Mara Clara and Enchong Dee. But I must say, they’re all pretty good dancers! No wonder Coke-Bench got them as ambassadors. Very talented kids.
David Chua. I think he might have been the best dancer among the young artistas there.
The second part of the fashion show opens, and the models are back
I love this model’s hair! It’s got so much character.
The dance crew came strutting back on stage
With Kathryn Bernardo
And Julia Montes
I wonder what those shoes are
The roar of the crowd was deafening as Enchong Dee came down from above, supported by a harness, and landed center stage. You’ve got to hand it to the boy, he knows how to work up the crowd. His dancing was impressive, too. Plus, he was the only celebrity on that stage who actually did backflips. O ha?
The whole area in a flurry of red and confetti
Coca-Cola says “Maraming Salamat sa 100 Taon! Ituloy ang Happiness!”. Catch updates via the Coca-Cola Facebook fan page (www.facebook.com/cocacola) and follow on Twitter @Coke_PH.
Check out the merchandise. I think they have a lot more beautiful prints in store that weren’t used for the posters (just check the fashion show photos, the ones that the models were wearing). I have my own, which of course, has a vintage pop art design, but I’m planning to do a little DIY cutting and styling for that shirt, so I’ll reserve that for another post.