The Reluctant Stylista

I was invited to a preview of Oxygen’s newest collection last October 8, but I couldn’t blog about it yet since the official launch should be at Philippine Fashion Week.  Last night was the fashion show–and if the audience had gotten used to seeing black, white and gray as Oxygen’s main palette, then they were in for a bit of surprise this season.

Here’s what happened behind the unveiling of the collection, in photos.  I was really honored to be one of the few who were invited to attend, as this is one of the rare blogger/fashionista events that had a small crowd…and as I was to find out later on, we also had very personalized press kits to take home (no wonder there were only few of us!).  But what I was quick to notice, was that every single one of the guests there looked to be the quintessential Oxygen customer.  Everyone had different styles, of course, but there was a pretty similar vibe in manner, dress and taste.

Oxgen cupcakes

Oxygen cupcakes! How awesome is that?

Oxygen SS12 Collection preview

Sheer olive top: Simply Felice / Red skirt: Ensembles / Bowtie: YRYS / Zebra wedge platform shoes: F-Stop

The preview was held at their Trinoma branch.  I’ve often heard other people say that whenever they look for something they liked on a blogger wearing Oxygen, they can’t seem to find it!  Well, stocks sell fast, and I must say the best-stocked Oxygen store is in Trinoma.  Glorietta has a small collection and store in comparison, so if you want to really grab those outfits, head to Trinoma! (Even for me, it’s far, but it’s totally worth it.)

Oxygen private party - with Miko Carreon

New blogger friends! Here with Miko Carreon.

Oxygen private party - with Gerd Perez

…now with Gerd Perez (who’s taking up Multimedia Arts, the same course I had!)

Oxygen Spring/Summer 2012

Denims for summer! I like how Oxygen treated their denim this season.

Oxygen Spring/Summer 2012

I will definitely buy this. It’s cool that Oxygen finally injected some color into their wardrobe, but they still retained their distinct style. LOVE!

Oxygen Spring/Summer 2012

With the graphic tee, featuring fashion designer/illustrator Marcela Gutierrez’s artwork. I got to take home this fabulous tee!

Oxygen Spring/Summer 2012

Another thing I love about Oxygen. They are so layerable! It’s a breeze to mix and match and any piece can still look awesome on its own.

Oxygen Spring/Summer 2012

And I totally dig their menswear. I often shop at both sides of the store whenever I’m in Oxygen. Androgyny FTW!

Oxygen Spring/Summer 2012

Oxygen Spring/Summer 2012

Oxygen Spring/Summer 2012

Oxygen Spring/Summer 2012

Oxygen Spring/Summer 2012

Oxygen Spring/Summer 2012

Look at all these different denim washes. I just know I need them in my wardrobe:

Oxygen Spring/Summer 2012

Oxygen Spring/Summer 2012

Oxygen Spring/Summer 2012

How many times have I heard people say they can’t imagine me wearing jeans?  I actually wear them pretty often. Definitely more often than skirts and dresses and even tights (which I think I’m often photographed in). I wear them when I have to commute or work and walk around a lot.

Smallest size of pants in Oxygen for girls are 26, though. I have the curse/blessing of having a small waist and a big booty so pants-shopping is often a problem for me.  In Oxygen, size 26 varies–some couldn’t get past my hips and others were loose at the waist.  But with some luck, you might find your favorite pair here like I did.

Oxygen Spring/Summer 2012

Black tights and 5-inch zebra wedge platforms combo

Oxygen's brand director, Jeff Bacons

I had a little chitchat with Oxygen’s brand director, Jeff Bascon.  I confessed that I had become an Oxygen fan only after their fairly recent style revamp.  I feel that now, they’re more focused on the kind of clothes they want to market and what type of people they cater to.  Oxygen was pretty okay before, but how did it really stand out from other retail brands like Human, Bench and Penshoppe?  Now I can honestly say that in terms of style, Oxygen is hands down my favorite local RTW.

Oxygen's personalized press kits

And my favorite part…Oxygen had personalized gifts for all of us!  When I opened the box they gave me, I noticed this paper doll that looked like me.  I thought it was coincidence, until everyone started opening theirs!  Even Daryl Chang’s paper doll had her exact hairstyle.  Had I decided to go for that undercut a few days before this invite, it might not have looked like me, haha!

Oxygen's personalized press kits

Oxygen's personalized gifts

Oxygen's personalized gifts

Oxygen's personalized gifts

Don’t worry, we weren’t all in our skivvies, of course there were some cut out clothes that came with our paperdolls as well (check out Gerd’s–he was the only one who dressed his up for these snaps).

I forgot the paper dolls’ illustrator, but I think her first name is Soleil?  Can someone verify this for me? She’s super talented, and I love how Oxygen really put thought into our gifts. They’re one-of-a-kind!  Thanks again Oxygen, for the awesome clothes you make and for this unforgettable private party. Cheers!

Related Posts Plugin for WordPress, Blogger...Related posts:
Envirosax and responsible shopping
The Reluctant Stylista invites you to Bloggers United 4
My most fashyown Bloggers United (Day 2)


2010 reluctantstylista.com all rights reserved.