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The Reluctant Stylista is a fashion and lifestyle blog written by Alex Lapa--a once tomboyish girl who suddenly discovered the joys and perks of dressing up. Original illustrations by Paolo Lazatin.
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Feb232010Tags: art, fashion, philippine fashion, rtw, shoppingI don’t normally shop for clothes at the mall nowadays, but if I did, I will certainly head straight to Freeway. I am so in love with their National Artists collection! The first National Artist whose works they featured on their clothes was Nick Joaquin, and I remember balking at buying this really pretty shirtdress with his words printed on it. Not because I didn’t want it, but I was arguing with myself about its timelessness, being unique (since Freeway is more mainstream than shops I usually frequent) and whether I really needed another shirtdress. I regretted not buying it, which is rare for me. Below are some of those from the Nick Joaquin collection (and I’m not a hoodie person, but I think I can make an exception for this one):


Now that Freeway released the second wave of art-inspired fashion, I’m really finding it hard to resist. And how very untimely, since I’m so low budget nowadays it’s not even funny. Actually, it’s practically non-existent (the said budget). But that shouldn’t stop you from enjoying this second collection featuring Ang Kiukok. Just look at these lovely little things! And what better way to promote Philippine art, right?


And just look at those posters! The billboards really caught my eye because I loved the styling and art direction of these photos. They’re really classic and lovely, even if they’re actually just wearing casual clothes.
Again, I’m not a knitted sweater or hoodie person, nor do I like clowns, but when I saw this, I lusted IMMEDIATELY. I’d say “Please buy it for my birthday!” but it’s too far off. Phooey.

Ang Kiukok “Clowns” Knit Jacket
Knit Jacket featuring “Clowns” by Ang Kiukok. Long Sleeves and zip up closure. Made of cotton knit material and sits at the hip. Limited Numbered Edition. Available in purple and black. Price: Php 1,795.00

Ang Kiukok Sublimation Ladies Tee- Fighting Figures
Ladies sublimation tee featuring “Fighting Figures” by Ang Kiukok with variation backprint. Slim fit and made of cotton material. Falls at the hip. Limited Number Edition. Available in orange, black and white. Also available in XXS Price: Php 995.00

Ang Kiukok “Angry Figure” Men’s and Ladies’ Tee
Men’s graphic tee featuring “Angry Figure” by Ang Kiukok. Embroidered date detail on graphic and made of cotton material. Fall to the hip. Numbered Limited Edition Series. Price: Php 995.00
Ang Kiukok “Clown” Ladies Sleeveless Tent Shirt
Freeway Ang Kiukok “Clown” Ladies Sleeveless Tent Shirt. Made of woven cotton material and falls to the top of the thigh. Numbered Limited Edition Series. Available in black and white. Price: Php 1,695.00
I really really really want this watch, too. And it’s only for Php1395.
Ang Kiukok Limited Edition Watch
Limited Edition watch featuring the popular Clown theme by Ang Kiukok. Extra Large Face and rubber adjustable strap.
Ang Kiukok Limited Edition Chokers
Choker necklace featuring the work of Ang Kiukok. Chain made of black metallic material and oval shaped pendant made of lacquer. Price: Php 545.00
It makes me really excited to see what they will come up next. You can visit Freeway’s website to view the rest of their collection.Related posts:Styling for Escada Sport at Shangri-La's Razzle DazzleLouis Claparols for Ensembles 2010 Holiday CollectionInner wear as outer wearTags: art, fashion, philippine fashion, rtw, shopping
3 Responses to “Freeway National Artists Special Edition: Ang Kiukok”
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I never knew that they used a real model for the freeway billboard they had on edsa. I just found out when you told me.
I like the one with the yellow dress though, I didn’t know there were more hehe
Waaaah! I also regret not buying the Nick Joaquin collection…I was actually telling myself repeatedly I must drop by Freeway but I keep forgetting. I only remember whenever I see the billboards.
I got the Ang Kiukok watch for my birthday and the Ang Kiukok tote and clutch bag for Christmas — I love them all to bits and use them everywhere. Good thing they’re black and white, most of my clothes are black, and I’ve always been a huge Ang Kiukok fan.