The Reluctant Stylista

I’m sure you’ve been hearing it everywhere by now–”adidas is all in.”  If you haven’t quite gotten what the buzz is all about just yet, then this video ought to give you a clear idea:


adidas takes it up a notch by launching this epic campaign All24 to celebrate love for sports, street, music, dance and style–all in a 24-hour (NON-STOP) event on May 14-15 at Eastwood City in Libis.  From 10pm to 10pm, DJs will be spinning their hip-hop, house and electro beats round the clock while enthusiasts, top athletes, skateboarders, graffiti artists, famous dance crews, fashionistas and celebrities from the music and entertainment industry gather round to showcase their talents as well as love and support for adidas.

All24 will take place in six cities across the region, including Thailand, Malaysia, Indonesia, Singapore, Vietnam and the Philippines.

What’s more, adidas is inviting all interested participants to go all in as well.  Whether their passion is basketball, football, running, skateboarding, graffiti, dance or fashion, the ALL24 event is designed to showcase adidas’ distinctive presence across different sports, cultures and lifestyles through various activities.


Adidas All24


There are three categories for participants to join: Sports, Street and Style.  

Sports categories

Individuals interested in basketball can participate in free-throw and 3-point shootouts, while groups of 3 can join the 3-on-3 competition, with the longest surviving team winning the top prize. For football, players can engage in the 5-on-5 competition—again,  with the longest surviving team taking the top prize. Runners, on the other hand, will get their adrenaline pumping for a one-of-a-kind relay race.  

Street categories

Skateboarders of all skill levels are encouraged to come down and celebrate their love of the sport. For the contest, skateboarders will need to exhibit their best tricks and stunts in front of the crowd. In celebration of street style, graffiti artists are called on to register and create on-the-spot masterpieces in designated areas of the ALL24 event. Dancers get the opportunity to show off their skills whether with their crew in the street dance challenge or on their own in the B-boy/B-girl battle.

Style category

Finally, up-and-coming fashion designers are encouraged to participate in a fashion design competition to display their creativity around the theme of “Passion- The Things that Excite You the Most”. Incorporating the iconic adidas 3-stripes, each piece should celebrate individuality, whether it’s casual contemporary, street sleek or spory chic. The competition will be judged by a panel of well-known industry players and the top creations will make their way to the catwalk on the finale.

How to join

Interested participants can log on to Competitions are open to 14-25 year-old participants. A screening process will be conducted and a minimal joining fee of P240 is required per participant. Competition winners will take home adidas products and cash as prizes. Participants and even supporters at the actual event automatically have a chance to win adidas products, limited edition ALL24 memorabilia, and other amazing freebies.

For supporters and spectators, get 2 tickets for every purchase of adidas products worth P2,400 from April 8 to May 15. adidas will also hold a special 24% discount on any purchase from May 13-15. Visit select stores of adidas, adidas Neo, Olympic World, Planet Sports, Proline, RUNNR, Sportshouse, Sports Central, The Athlete’s Foot, Toby’s, and Urban Athletics nationwide.

For more information about the different competitions, event schedules, and to register for any of the events, visit and


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